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BBNaija: MultiChoice unveils new sponsor of Big Brother Naija



MultiChoice Nigeria has announced Betway, as official sponsor of Big Brother Naija.

Betway in a betting company.

In a statement, the Chief Executive Officer of the company, John Ugbe, said the partnership with the premium online and mobile sports betting platform “is a right fit for BBNaija and we are excited to have them onboard this season. We believe this partnership will bring about an increase in engagement and excitement for fans of the reality TV show”.

Betway offer customers a unique sports betting experience and opportunities in major leagues and tournaments.

Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Spain, Belgium, Germany and licenses its brand to certain licensed local operating companies in Zambia, Kenya, Uganda, Ghana, South Africa and Nigeria.

Responding to the announcement, the media mogul and representative of the brand, Chris Ubosi said, “The collaboration with Big Brother Naija presents us with the opportunity to engage and connect with Nigerians through our amazing range of sports betting and online games. We believe our offerings will bring added excitement to both the contestants and the viewers at home,”

Yusuf Luka, is a journalist by profession with few years of experience, I am also a graduate of Bingham University. Outside of work, I enjoy hiking with friends, Reading books, and Watching movies. Let's connect on social media.